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Welcome, we're
glad you're here!

In an industry as dynamic and expansive as pet and veterinary care, navigating the path to success is easier when you have a partner with a proven track record of tangible achievements and deep-seated industry insights. With over 20 years of experience in various facets of the pet industry, we offer a suite of consulting services designed to help you elevate your business to new heights.

Our founder and Principal Consultant, Amy Nichols, has spent her career traversing the pet industry. From founding Dogtopia in 2002 to working for one of the largest animal welfare organizations in the US, and back to pet care start-ups once again with several exciting new projects in development. She is passionate about furthering the human-animal bond and supporting veterinary and pet care professionals.

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