Strategic Advisor · Founder · Mentor
Aiery supports businesses, investors, and entrepreneurs as they navigate growth, change, and opportunity with clarity and confidence. Grounded in real operating experience, the work is focused on helping leaders make thoughtful decisions, strengthen their organizations, and build what's next.
About Aiery
I've spent more than two decades building brands, guiding growth, and helping leaders navigate pivotal decisions. From founding Dogtopia to advising founders, investors, and executive teams across retail, franchising, and pet care, my work has always centered on clarity, opportunity, and purposeful growth. Today, I continue that work through Aiery while building a new consumer platform designed to support people through some of life's most important decisions.
"The work has always been about helping people make smarter decisions at pivotal moments — in their businesses and in their lives."Amy Nichols · Founder, Aiery
How We Help
Strategic guidance grounded in real operating experience — for businesses, investors, and entrepreneurs navigating growth, change, and what comes next.
For founders, investors, and leadership teams at critical inflection points. Whether you're evaluating a major decision, navigating organizational change, or thinking through what comes next — the work centers on clarity, alignment, and deliberate progress.
Strong organizations are built on aligned leadership and resilient cultures. This work helps leaders sharpen their decision-making, build momentum that sustains, and develop the kind of organizational clarity that carries teams through complexity.
For early-stage founders and aspiring entrepreneurs navigating the decisions that define their path. From opportunity evaluation to the terrain between idea and execution — practical guidance grounded in the experience of having been there.
What's next
The work across operating, advisory, and mentorship roles has always come back to one thing: helping people make smarter decisions at pivotal moments in their lives and businesses.
Aiery is now building a new consumer platform designed to support people as they navigate some of the most important decisions of their lives. It is being built on the same principles that define the brand: clarity, thoughtful analysis, practical insight, and the perspective that comes from real-world complexity.
Connect
Whether you're building something new, navigating a critical decision, or exploring what comes next — we welcome conversations that matter.
